Moose Jaw Truck Shop owners Justin and Brittina Pryor started their business on their own in 2016 and have seen consistent 20 to 30 per cent yearly growth since based on their straightforward communication and service ethic
Moose Jaw Truck Shop owners Justin and Brittina Pryor started their business in 2016 and have seen consistent 20 to 30 per cent yearly growth based on their straight-forward communication and service ethic.
Moose Jaw Truck Shop promises to fix everything and anything. The diesel trucks of hard-working farmers, ranchers, and tradespeople make up at least half the business, but they can repair anything and any system related to internal combustion engines and vehicles, from mini-vans and SUVs to tractors.
Moose Jaw Truck Shop is at 22 Lancaster Road in Moose Jaw and can be contacted at:
“In 2016, I was between jobs, so I decided to start my own business,” Justin Pryor said in an interview with MooseJawToday.com. “I was in a storage facility over on the east end … they have two or three bays and I rented one of them as a single bay shop.”
Pryor got his start repairing and servicing vehicles as a teen before heading to Saskatoon for a four-year apprenticeship program. He believes in constant improvement and has never rested on his laurels. He takes paid upgrade courses several times a year and holds weekly training sessions for his growing staff.
“I was there in that first location by myself for 18 months,” Pryor explained. “After 18 months, I hired a secretary, and then a helper, and then we purchased the building on Lancaster Road.”
Pryor said he didn’t do much marketing, relying on word of mouth and a bit of paid Facebook advertising. It was his service ethic and no-frills talk that helped him retain customers and achieve amazing and consistent growth each year.
“It just took off. We saw substantial growth from the first year to the second year to the third, and we’ve been growing probably 20 to 30 per cent every year since we opened,” Pryor said. “One thing that kind of sets up apart from everyone is just that we have good manners. We’re very nice. That’s extremely important.
“We put a lot of emphasis on our customers that are broke down. We never say, ‘Oh, we’re two weeks out before we can even look at it,’ we’ll always say yes and get them in that same day and at least get them an answer and a direction, and they’re usually extremely grateful for that. Whether it’s good or bad, at least they have an answer and an idea of what’s going on.”
Moose Jaw Truck Shop has loaner cars for such cases, or where a repair will take overnight. They can also do payment plans, they have free wifi in the shop, and although a bare bones, practical emphasis on skilled, fast work remains the target, Pryor continues to improve on his lounge area and professional presentation.
“We do about a 70 per cent retention rate, a little more maybe, because we’re always growing. We try to keep our customers with us and fix anything they have, like construction guys always have a bunch of diesel trucks and trailers to keep in order. And then we have about 30 per cent new customers every month.”
Pryor is also expanding, and invites anyone interested in furthering their career as an automotive technician to contact him.
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